Ford Australia has a rich history that spans over a century, playing a significant role in the country's automotive industry. Here’s a detailed overview:
Early Years (1925–1940s): Establishment and Growth
• Ford Australia was established in 1925 as a subsidiary of the Ford Motor Company of Canada.
• The first factory was opened in Geelong, Victoria, assembling Model T Fords from imported knock-down kits.
• By the 1930s, Ford had introduced Australian-made vehicles tailored to local conditions.
• During World War II, the company shifted to producing military vehicles and equipment for the war effort.
Post-War Expansion (1950s–1960s): The Falcon Arrives
• In 1956, Ford opened a new manufacturing plant in Broadmeadows, Victoria, to expand production.
• The Ford Falcon (1960) was introduced, marking the beginning of an iconic Australian nameplate.
• Despite early durability issues, Ford refined the Falcon, making it a staple in the Australian market.
Dominance in the 1970s–1980s: Muscle Cars and Innovation
• Ford launched high-performance models, including the Falcon GT (1967), which became a legend in Australian motorsport.
• The Ford Fairlane and LTD targeted the luxury segment, competing with Holden and Chrysler.
• The Ford Falcon XB GT gained worldwide recognition after appearing in the movie Mad Max (1979).
Challenges and Adaptation (1990s–2000s)
• Competition intensified with the rise of Japanese and European imports.
• Ford introduced the Falcon XR6 and XR8, keeping performance enthusiasts engaged.
• The Ford Territory (2004) became Australia’s first locally designed SUV, proving a success.
The End of Local Manufacturing (2010s)
• The decline in demand for large sedans and rising costs led to Ford announcing the closure of Australian manufacturing in 2013.
• In October 2016, Ford shut down its Broadmeadows and Geelong plants, marking the end of local car production.
• Despite this, Ford Australia remained as a design and engineering hub, with models like the Ford Ranger developed locally for global markets.
Present and Future
• Ford Australia focuses on imported models, including the Ranger, Everest, and Mustang.
• The Ranger Raptor, developed by Ford Australia, has been a global success.
• Ford continues investing in electric and hybrid vehicles, adapting to the changing automotive landscape.
